Houlihan Lawrence is one of Metropolitan New York’s largest independently-owned real estate firms. Having served the community for over 125 years, the firm attributes its long-term success to establishing a relationship of trust with each client.
CHALLENGE:
Embarking on a new business venture to bring additional cost savings to its customers, Houlihan was not only ‘breaking new ground’, but also re-shaping the expectations for services offered by a real estate brokerage company in local markets.
SOLUTION:
We articulated the product’s value proposition and key messages, identified communication vehicles for both internal and external audiences, and created this division’s tagline to embody the essence of the new product offering.
RESULTS:
We cut through the ‘noise’ quickly, overcoming resistance to the product. We developed sales and marketing materials in record speed.
