CHALLENGE:
Competing in two crowded marketplaces, Gertrude Hawk wanted to build its business outside its home territory.

SOLUTION:
For the Retail business, we conducted research-driven competitive and market segmentation studies and analyzed consumers’ purchase motivations. Our indepth analyses gave insight to create a unique positioning consistent with the brand’s heritage. We developed a marketing plan including: advertising, packaging, signage, promotions, and in-store presence.

For the Fundraising business, we analyzed the product line, pricing, communications, and product development process, and recommended changes. We worked closely with the cross-functional leadership team to implement these changes.

RESULTS:
Sales increased significantly with fundraising sales growing 22%.

“You’ve gone above and beyond our highest expectations. We really are grateful for your insight.”

David Hawk
Chair of Board