Marketing Matters is a full-service marketing communications firm. We have extensive experience and expertise in a broad range of capabilities. We integrate strategy and implementation, providing the right combination for you.
Capabilities
Business Plans
Strategic planning is the foundation for every successful enterprise. Whether you are an entrepreneur raising capital, an executive managing a growing business, or a non-profit leader building your organization, we help turn your vision into a dynamic road map with milestones to drive results.
Branding
The heart of every organization is its Brand – it’s what customers and donors recognize and value. Each brand has a unique story that makes it stand out in the marketplace. We specialize in bringing this story ‘to life.’ Whether you are creating a new brand or refreshing an existing one, we develop engaging plans and compelling messages to connect to your audience.
Services Include:
- Vision, Mission, Values
- Key Messages for Target Audiences
- Name, Tagline
- Identity Integration
- Logo Design
- Brand Activation
Marketing Plans
The world is inundated with messages 24/7. Breaking through this clutter is essential. You must understand your target audience segments, competitive environment, industry opportunities, and potential risks. We build impactful marketing plans grounded in proven methods and leveraging emerging technologies.
Marketing Implementation and Project Management
A brand that makes people stop, remember, and act can only be achieved by identifying effective communication vehicles to deliver compelling messages to desired audiences. We provide full service marketing and communications implementation on your timeline and within your resources to help you achieve your goals. We can also serve as your Project Management team.
Services Include:
- Communications
– Brochures, Direct Mail
– Investor, Board Presentations
– Viewbooks, Annual Reports - Digital Marketing
– Website
– Social Media
– E-communications
– Web Analytics/SEO - Thought Leadership
- Advertising, Promotions
- Public Relations
Launches
Launching a new business, product or service is exciting and often frenetic. We can help leverage in-house resources and offer a fresh perspective. Developing business, brand and marketing plans, we work with you to ensure a smooth launch that is integrated into your existing portfolio.
Services Include:
- Target Audience Definition
- Ideation Sessions
- Research
- Launch Plans
- Concept Development
- Pricing
Non-Profit Marketing
Leveraging best practices in the for-profit world to benefit non-profits is an area of particular pride for us. We bring passion and commitment to your cause. We guide your leadership in innovative thinking to crystalize your vision and create your strategic plan. We help you squeeze the most from your marketing and fundraising efforts, integrating strategies and plans from conception to implementation.
Services Include:
- Brand Strategy
- Endowment and Capital Campaigns
- Strategic Plans
- Event Planning
- Marketing Plans
Employee Engagement and Internal Communications
— Management Mirror℠
Organizations thrive when visionary leaders engage motivated employees. The combined enthusiasm and commitment reverberates and leads to bottom-line results. Our expertise in developing internal communications strategies to harness the ‘power within’ truly sets us apart. Working as your partners – We listen. We plan. We take action. Your employees feel the changes. They applaud.
Services Include:
- Brand Activation Plans
- Executive Thought Leadership
- Corporate Volunteerism
- Training Workshops
- Management Mirror℠ Assessment
- Communications Vehicles
Research
Across all industries, targeted research with practical analysis informs smart business. Whether qualitative or quantitative, the right research drives the right decisions.
Services Include:
- Industry and Competitive Analysis
- Expert Interviews
- Target Audience Analysis
- Online Surveys
- Focus Groups and One-on-Ones
- Ideation Sessions/Trend Monitoring
