Our Clients Say:

“The Employee Study delivered key insights making it a most valuable tool. As a result of the findings, we have implemented many new initiatives that have already proven to be meaningful. Over the coming months, as we continue to rollout new programs, we are confident that we are building a best place to work. We are deeply appreciative to Marketing Matters for their thorough work and we look forward to continuing to self-assess as we repeat this study in the future.”
–  Gary Starr, CFO, Madison Logic


“Marketing Matters brought the focus, organization, and motivation to keep what was a complicated and time-consuming process moving forward. They became CJL experts, and provided much needed outside perspective. As integral team members and trusted partners, and always with compassion, they helped us look critically at ourselves, make hard choices, and ultimately develop the roadmap to future growth and continued success.”
– Rabbi Julie Roth, CJL-Princeton Hillel Executive Director


“We recognize that a critical dimension of our transformation in consciousness that led up to our total renewal and expansion, and spectacular reopening, was our branding initiative.   Marketing Matters skillfully and comfortably guided us through a step-by-step analysis leading to a consensual conclusion.”
–  Emlyn Koster, President and CEO, Liberty Science Center


“Your strategic perspective as well as your bias to action make you a tremendous asset to us in launching new products.”
– Joan Dargery, Vice President, Entenmann’s


“The strategic point of view and insights you provided were integral to the refocusing of our brands over the past year and the impetus for a significant shift in the way we present our brands to the consumer.”
– Jeff Turner, Vice President, Marketing, Swiss Army Brands, Inc.


“Marketing Matters helped our leaders, educators, and program directors understand the need for a change in how we communicate, especially to our donors. They really ‘got’ Dror Israel. And because of their experience with Israeli and North American non-profits, we trusted their recommendations and have incorporated them into our efforts.”
– Gary Levy, Director of International Outreach, Dror Israel


“Marketing Matters is a trusted resource that helped us rebrand and achieve our business objectives.”
– Ted Dacey, Founder, Electronic Land Services and President, Thoroughbred Title Services


“We were impressed with Marketing Matters’ comprehensive approach and in-depth analysis. They understood the unique challenges of bringing an Israeli program to a US audience. We were able to delay our launch, and are redesigning the program to meet the needs of US students and their families.”
– Shai Lewinsohn, Director of Resource Development and Foreign Relations, Israel Sci-Tech Schools


“Marketing Matters did not apply a ‘cookie cutter’ process to our product assessment, but rather meticulously teased out the specific needs for our organization and tailored their ‘due diligence’ to address these issues.”
– John Regazzi, Former Chief Strategy Officer, H.W.Wilson


“Marketing Matters has been an invaluable resource in helping me to grow my business.”
– Renee Cohen, Founder and Chef, CuisineArts


“Marketing Matters has been a tremendous asset to us. They helped us to prioritize our marketing initiatives. Then they updated our brand so it is a reflection of who we are and really helps us standout. We are so excited about our new look, logo, tagline, and messaging. We can’t thank you enough.”
– Maria Dowling, MSW, Chief Executive Officer, Rockland Jewish Familiy Service


“Thank you for your insightful strategic analysis and research study that resulted in an actionable communications plan, a new mission statement, viewbook and website.”
– Irwin Shlachter, Previous Headmaster, Rodeph Sholom School


“Marketing Matters did a great job evaluating our marketing needs, reaching out to our clients and developing a comprehensive 3 year marketing plan.  We have seen tremendous results.”
– Karen E. Rodriguez, Partner, Exec|Comm LLC


“Marketing Matters helped us focus our priorities and stretch our budget. They were true partners throughout the entire process understanding our organization, the community, the target audiences, and helping us create a plan to build our local profile.”
– Lanie Etkind, former Director of Major Gifts, The New Jewish Home; current Executive Director, Dysautonomia Foundation


“Marketing Matters is an invaluable resource for your success.  They helped me create an articulate message, compelling web content and dynamic marketing collateral.  They worked quickly, under a tight deadline and with a caring approach and attention to detail.  I recommend them highly!”
– Merna Skinner, President, Satori Communications, Inc.


“Marketing Matters Ltd. is topnotch.  You undertook a massive amount of research, re-framed the knowledge, and built a thoughtful, creative Business Plan.  You have far exceeded our expectations and we thank you.”
– John Bergeron, General Manager, Eyewear Division, Swiss Army Brands, Inc.


“You’ve gone above and beyond our highest expectations. We really are grateful for your insight.”
– David Hawk, Board Chair, Gertrude Hawk Chocolates


“As we prepared to launch our company, Marketing Matters helped us think through our business strategy, and created our brand identity. We couldn’t be more pleased and we couldn’t have done it without them!”
– Fran Lamster and Pegeen Rubinstein, Owners, New Nests


“We have thoroughly enjoyed our experience working with Marketing Matters.  Your professionalism, your analytical abilities, your working knowledge of the information needed to compile an actionable business plan have all made this concept into a realizable reality.”
– Anne C. Wood, Director of Marketing & New Product Development, Newburgh Molded Products


“Thank you for actionable marketing plans that helped to establish our firms as an industry leader. I appreciate the excellent advice you provide and the care you put into everything you do.”
– Mitchell Berger, CEO, Howard-Sloan Search and Stephen-Bradford Search


“We feel great about our new image which reflects our brand and we have seen an increase in sales since we stepped up our marketing efforts with your professional guidance.”
– Yale Zoland, President, Zoland