A Kids’ Brain Tumor Cure Foundation (AKBTC) was launched in 2007 to fill a void in the scientific community by raising awareness and funds for pediatric brain cancer research.
To establish itself as a credible source of pediatric brain cancer funding for the scientific community AKBTC needed creative and effective fundraising strategies replicable across the country and a plan to communicate these opportunities to the public.
AKBTC turned to Marketing Matters to help generate practical and cost-efficient tools that would not only raise funds, but also help bring awareness about pediatric brain cancer onto the national stage. We created investor presentations, e-messaging and social media, and printed communications to tell AKBTC’s story in a most compelling way.
RESULTS: Having raised over $12 million since 2007, AKBTC has established itself as the single largest funding organization for scientific research for the most common forms of children’s brain tumors in the country. The medical/scientific community’s response to the availability and reliability of funding is most noticeable in the quantity of funding applications received by the organization – doubling in volume year over year for the past 3 years.
“The Marketing Matters team did an outstanding job understanding our challenges and applying their marketing and fundraising expertise to develop marketing pieces that most effectively communicated our mission. Their efforts helped us generate awareness and donor support to raise critical funds for pediatric brain cancer research.”