Founded in 1916, The Conference Board is a global independent membership organization that conducts research, convenes conferences and networking forums, and produces economic forecasts.

Senior Management identified the need for a refreshed brand as well as key marketing and sales tools to address different professional audiences and the varied prospective customers’ information needs.

Marketing Matters analyzed the category and competition, conducted a brand audit, and interviewed a wide range of internal professionals. Findings and recommendations focused on potential brand building steps including new messaging highlighting core strengths. Using this foundation, we created core marketing tools.

New marketing solutions were well received by sales people and corporate customers.

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