CHALLENGE:
Howard-Sloan Search realized their image was out-of-date. Simultaneously, they wanted to launch an executive search firm to specialize in Marketing as a distinct corporate entity.

SOLUTION:
For Howard-Sloan Legal Search, we created a marketing plan to raise the company’s profile. Serving as the in-house marketing department, we brought the plan to life: revamping the website, creating collateral materials, designing trade show signage, and more. For the firm’s 50^th Anniversary, we updated the logo and identity and planned celebration events.

Separately, we worked with the CEO to launch Stephen-Bradford Search, an executive search firm specializing in Marketing. To establish the brand, we created a brand identity with mission, values, logo and tagline. We implemented advertising campaign, public relations program, direct mail effort, and web site.

RESULTS:
Firms were listed in Crain’s NY Business Top 20.

“Thank you for actionable marketing plans that helped to establish our firms as industry leaders. I appreciate the excellent advice you provide and the care you put into everything you do.”

Mitchell Berger
CEO