H.W. Wilson Company, a publisher specializing in electronic references, set industry standards for quality indexing, resulting in enhanced search accuracy.
Strategic business direction had recently shifted and the company was at a crossroads. Assessing the potential of a new product, prior to a significant investment, was critical to the company’s future.
We conducted a customized research assessment of the product with external audiences in order to determine the path forward.
Our research among key constituencies provided critical direction. We identified potential obstacles and provided specific recommendations that were instrumental in rethinking the launch.
“Marketing Matters did not apply a ‘cookie cutter’ process to our product assessment, but rather meticulously teased out the specific needs for our organization and tailored their ‘due diligence’ to address these issues.”