Madison Logic is a leading worldwide account based marketing specialist for B2B marketers serving clients in the technology, marketing, human resources and financial services industries.


Madison Logic had grown significantly, expanding its geographic footprint and increasing the number of employees. Management recognized the need to take the pulse of the employees – to ensure that they are engaged, their voices are being heard, and their talents are being leveraged.


Using our proprietary Management Mirror process, we assessed employees’ understanding and connection to mission and explored leadership style, communications, work environment, career path, and corporate culture. Then we recommended approaches to improve employee engagement through communication, training, community building, career development, and culture.


Our recommendations build on Madison Logic’s strengths of market leadership, product innovation, and teamwork while addressing issues that need strengthening. Senior Management responded to every area identified with a specific and thoughtful program. Throughout the company, Madison Logic is encouraging an open dialogue, building a spirit of collaboration, and a winning mentality.

madison logic

“The Employee Study delivered key insights making it a most valuable tool. As a result of the findings, we have implemented many new initiatives that have already proven to be meaningful. Over the coming months, as we continue to roll out new programs, we are confident that we are building a best place to work. We are deeply appreciative to Marketing Matters for their thorough work and we look forward to continuing to self-assess as we repeat this study in the future.”

Gary Starr


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