CHALLENGE:
Rodeph Sholom wanted to improve its top-of-mind awareness with the broader community, and better understand enrollment trends.

SOLUTION:
We interviewed parents, educators and education experts to understand strengths and weaknesses. We investigated the competitive secular and religious private school landscape. We developed a mission statement and new logo. We created and implemented a marketing plan including: viewbook, website, brochures, pr, internal and external communications.

RESULTS:
Applications and retention rose. Based on the strengthened lower school, a middle school expansion campaign was initiated and completed.

“Thank you for your insightful strategic analysis and research study that resulted in an actionable communications plan, a new mission statement, viewbook, website and more.”

Irwin Shlachter
Previous Headmaster