Rodeph Sholom School is a highly regarded, independent school and the only Reform Jewish Day School (Nursery through 8th grade) in New York City.
Rodeph Sholom wanted to improve its top-of-mind awareness with the broader community, and better understand enrollment trends.
We interviewed parents, educators and education experts to understand strengths and weaknesses. We investigated the competitive secular and religious private school landscape. We developed a mission statement and new logo. We created and implemented a marketing plan including: viewbook, website, brochures, pr, internal and external communications.
Applications and retention rose. Based on the strengthened lower school, a middle school expansion campaign was initiated and completed.
“Thank you for your insightful strategic analysis and research study that resulted in an actionable communications plan, a new mission statement, viewbook, website and more.”