The Divorcierge provides life management services for divorcing and newly single individuals.
Karen Bigman, a CDC® Certified Divorce Coach needed marketing expertise to help create and launch the brand.
Marketing Matters has served as The Divorcierge’s in-house marketing team, helping to further develop the concept and establish the business. We started by conducting a competitive scan and prospective client research. Then, we helped to flesh out the service offerings. Next, we created the mission statement, name, and tagline as well as the look and feel, website and brochure.
The Divorcierge is in the process of building a strong business in the NY Metro area, having been featured in the press several times.
“Marketing Matters was wonderful to work with. Tara is extremely smart and was the creative force behind my branding. She worked with me to come up with a very unique business name that really conveys my message and helped me with my business plan every step of the way. Our regular status meetings helped keep the momentum going. As a start-up, having her experience behind me made a real difference in how I launched my business.”