Founded in 1929, Zoland is a successful family diamond and jewelry business. Zoland prides itself on integrity and boasts of repeat clients that have served as the primary source of business for generations.
Zoland recognized that it needed to update its brand image and invest in a formal marketing program to continue to appeal to today’s discriminating clients.
We conducted client research, a brand audit, and competitive review to successfully rebrand Zoland while embracing its heritage. A refreshed brand strategy with key messages, logo, tagline, packaging, communications plan, and website redesign established solid footing for Zoland to introduce its updated image. A social media plan, with themed promotions, client testimonials, and lifestyle recommendations engages current and new clients.
Salespeople have embraced the new image and sales have increased.
“Marketing Matters helped us to understand what our brand was all about and how to best communicate it to our current and future clients.”