| Founded in 1929, Zoland is a successful family diamond and jewelry business. Zoland prides itself on integrity and boasts of repeat clients that have served as the primary source of business for generations.
CHALLENGE:
Zoland recognized that it needed to update its brand image and invest in a formal marketing program to continue to appeal to today’s discriminating clients.
SOLUTION:
We conducted client research, a brand audit, and competitive review to successfully rebrand Zoland while embracing its heritage. A refreshed brand strategy with key messages, logo, tagline, packaging, communications plan, and website redesign established solid footing for Zoland to introduce its updated image. A social media plan, with themed promotions, client testimonials, and lifestyle recommendations engages current and new clients.
RESULTS:
Salespeople have embraced the new image and sales have increased.
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“Marketing Matters helped us to understand what our brand was all about and how to best communicate it to our current and future clients.”
Yale Zoland
President
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